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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,905 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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2176 - 2200 of 2,541 Reviews for Customer Analytics

By liz a

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Nov 11, 2018

it was really good and thorough.

By plassey p

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Aug 12, 2018

Great introductory level course.

By Vaasanthika R

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Jul 12, 2020

the course was very insightful.

By Yinghao C

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Mar 17, 2020

Easy to understand, good course

By Munavar A

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Feb 9, 2017

Practically applicable concepts

By Karthikeyan M

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Oct 23, 2015

Lot of Assignments can be added

By Geo P

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Aug 24, 2020

more theoretical as i expected

By Bianca C

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Aug 4, 2020

Great course to gain knowledge

By Ole-Christian B

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Aug 1, 2019

Helpful and with good insight.

By Gazal A

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Oct 15, 2015

Wonderful information Thankyou

By Gabriel A M

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Jun 2, 2016

great course, new perspective

By Julian A

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Apr 23, 2020

This course is a 100% theory

By Pradyumna M D

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Apr 19, 2020

The course is designed well.

By Théo T

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Jan 9, 2017

Intersting yet very basic ;)

By DARINE E Z

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Nov 3, 2020

A very insightful course :)

By 澍旸 陆

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Apr 30, 2020

Useful, but less data skill

By Srestha K

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Jun 10, 2016

INFORMATIVE AND INTERESTING

By Jose M A

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Sep 27, 2024

the y speak really quickly

By Ajay

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Dec 15, 2019

Good course for beginners.

By William P

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Mar 5, 2016

Stunning and mind blowing!

By Ayo S

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Apr 3, 2018

It was quite informative.

By Andres

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Jan 6, 2018

Good as basic information

By Pouya S

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Jul 18, 2021

It was very insightful.

By Sanket P

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Dec 12, 2018

lengthy course material

By Jorge A

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Jun 24, 2019

Very good!!! Thank you