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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,905 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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2226 - 2250 of 2,541 Reviews for Customer Analytics

By akram

•

Nov 4, 2016

Great courtse

By Manojkumar P

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Dec 29, 2015

Nice course.

By Nguyen P H

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Sep 18, 2015

Great course

By Maharishi

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Jan 22, 2022

Informative

By Asif S

•

Apr 30, 2020

informative

By Arnab G

•

Jun 9, 2018

good course

By Robert B C

•

Sep 29, 2015

Good course

By Cesar E G M

•

May 14, 2020

Buen curso

By Eiman N

•

Sep 5, 2024

excellent

By Carmen B

•

Nov 6, 2023

Too short

By Adam D

•

Sep 27, 2021

Thank you

By Khurram S K

•

Mar 26, 2016

Helpful!!

By Gourav S

•

Aug 8, 2019

Good one

By PARK K B

•

Sep 10, 2020

success

By Joshua S

•

Apr 30, 2019

Amazing

By Nazatul A B A R

•

Nov 5, 2016

awesome

By Alvin L

•

Mar 16, 2016

Great!

By Pablo H

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Aug 1, 2024

great

By riyanshi j

•

Dec 2, 2021

nice

By waseem s

•

May 1, 2020

tttt

By yash t

•

Apr 28, 2020

nice

By 马雨禾

•

Nov 18, 2019

easy

By Yash D

•

Jun 1, 2019

good

By thulasiram .

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Sep 11, 2016

good

By venky s

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Mar 2, 2016

good